PRODUCTIVITY MUST READ

5 Reasons Your Small Business Needs A Website

Apr 14, 2021

Are you considering getting a website for your business and not sure if its worth it or not? Have you been looking for ways to grow and expand your business but not sure where to start? Here are 5 Reasons Your Small Business Needs A Website.


1.) Discover

Local Customers Start their Search Online

Today's local consumer is more savvy than ever before. When searching for local products and services, the majority of consumers will turn to the internet first. If your small business does not have a website, you are practically invisible to potential customers.


2.) Trust

A Website Builds Credibility

What impression do you make online? when customers search online and don't find your business, it's almost as if your company does not exist. They may pass you by to choose a competitor. Consumers now expect expect every credible business to have a website.


3.) Efficiency

A Website Saves You Time and Money

think of your website as the perfect employee - it's always on time, works 24/7, does exactly what you ask, and always promotes your brand in a positive manner. Your website save you countless hours on common questions like hours of operation, directions, menus, and information about your products and services.


4.) Connected

A Website Keeps You in Touch with Customers

Wheather your business has a website or not, customers are still talking about you online. Using online reviews, blogs and social networks, customers are sharing their opinion - good and bad - with the public. While a website will not prevent a negative review, it does offer customers the ability to contact you online directly and discreetly to share their concerns.


Posting announcements and information to your website is a cost effective tool to communicate with the public. Share photos and menus or even create specials that encourage customers to visit your website to learn more about what’s new and exciting at your small business. You may be surprised that the more positive things you share, the more positive things they will share about your business to others.


5.) Revenue

A Website Can Increase Sales

A website is more than just selling things online. Many small businesses, especially service businesses argue they don’t need a website because they don’t plan to sell products online. But a website can increase in-store sales and service calls by generating leads and driving local customers to your business.


A well built website is a great tool to connect with local consumers searching for the products or services you offer. A website allows consumers to contact you directly through your website, either through phone calls email or in-store visits. In addition, a website can be a powerful lead generator for small business driving new customers to your business and increasing revenues.